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What is SEO and what can it do for your business?

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SEO / March 14, 2018

In simple terms, SEO is a set of techniques designed to improve your search engine positioning. Positioning refers to your website ranking during keyword searches. There are different types of SEO, such as organic search, also called natural search, as well as local search and paid search.

How can SEO help my company?

Ultimately, SEO is a digital marketing strategy aimed at increasing the quantity and quality of organic (natural) traffic to your site. The more people see your site in search results, the more likely they are to click on your link. If more people who are interested in your products click on your site, the better your chances of conversion. There are various techniques to enhance your reputation on the web. That’s what we’ll see in these three aspects of SEO strategy.

What is a search engine and how does it work?

To help you better understand SEO, let’s take a closer look at how a search engine works. A search engine is simply a search tool on the Web. Google is unquestionably the most popular, but there are others, such as Bing and Yahoo.

A search engine is a software or application designed to search, save and archive information found on the Web to be relayed to users during queries. Search Engines try to provide consumers with the best possible content by ranking search results by relevance, based on various criteria. They attempt to understand user intent when they enter a query. They analyze the keywords and suggest the appropriate content. The choice of keywords greatly influences the proposed content; for this reason, keywords are crucial to SEO.

How does SEO work?

As mentioned, good search engine positioning is based on three aspects of basic SEO techniques, as well as quality content and links. To assess your site’s SEO and web marketing performance, it may be useful to produce an SEO technical audit.

The SEO technical audit identifies your site’s technical weaknesses to improve its general infrastructure. A site free of technical problems (for example, architecture, internal network, or page loading speed) is favoured by search engines.

Basically, SEO auditing can:

  • Better meet search engine criteria
  • Facilitate indexing of all website pages
  • Avoid wasting the budget for indexing robots
  • Improve website performance

The importance of content in SEO

Optimal positioning is also based on the quality of content on your website. In SEO, we say that content is king because it plays a major role in website positioning. Content must be optimized for search engines; it must be relevant and meet the needs of visitors.

How do we rank first in search results?

There are various techniques to help you appear first in search results, and an SEO agency can help you achieve this. A successful SEO strategy is founded on the choice of keywords. The process involves finding all the variations of keywords your customers use when they search for a particular product or service.

The goal is to find the most profitable keywords to generate the greatest number of searches, while not being co-opted by your competitors. Then, your web content is optimized based on the targeted keywords. During an SEO audit, your competitors’ positioning is also analyzed to determine their SEO strengths and weaknesses and to draw up a plan to seize market opportunities and outperform them.

Benefits of blogging

In terms of content and digital marketing, having a website blog can help you stand out from your competitors. It allows you to draw more traffic to your site by showing your expertise on a given subject.

By regularly posting content on your blog, you can connect and create stronger ties with your audience. And by constantly feeding their databases, you can improve your search engine positioning.

In general, blogs have a number of benefits for businesses. They also help to:

  • Develop your company’s reputation
  • Position you as a source of reliable information
  • Grow your network of visitors
  • Better position yourself in search results pages of search results

Quality of link profile

Another important factor in SEO is the quality of a company’s link profile. This is an indicator of the quality and natural character of all links to a website.

Building your link profile means increasing the number of external links to your site. The more links there are, on sites certified as genuine and quality by Google, the more you will be seen by search engines source of reference and authority, thus improving your ranking.

Of course, there are techniques for building your link profile and improving your Google brand awareness. One of these is Linkbuilding, or creating external links pointing to your site.

Why linkbuilding?

  • Links are the number one ranking factor
  • Lets you position yourself as a source of authority in your field
  • Builds brand awareness
  • Generates quality traffic to your site

In short, SEO can attract more quality traffic to your site. It’s based on solid techniques, quality content and link profiles. Want to know more? Our SEO specialist can advise you on a web marketing strategy that can help improve your SEO.

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ABOUT THE AUTHOR

Jérémy Blackburn

SEO Analyst @ Bloom

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