Marketers have been trying to drive sales from traditional advertising to ecommerce since AdWords was just a twinkle in Google’s eye. Yet few take full advantage of the potential for using strategic paid search ads to turn TV ads into e-commerce sales. Here’s how it’s done.
If you are managing a nation-wide campaign, you may not immediately see the benefit of breaking your campaign into many,…
As part of the expansion of the Bing Partner Program, Microsoft has named Bloom as one of a select group of top-performing partners to act as trusted advisors to their growing customer base for search advertising opportunities with the Bing Network.
So you’ve got a gazillion keywords, ad groups, ads, campaigns, targeting options and more to optimise in your PPC campaigns and you’ve only got 20 minutes to spare. Sounds like panic attack waiting to happen!